It’s not enough to know who you are interacting with but there is a need to map this progress from the time you first interact with the customers till the sales and even beyond. But they need to go one step further in order to map the customer buying journey. It’s time organizations start thinking in terms of their customers and put their business needs on the back burner while they are at it.īrands have been creating customer personas and depending on that they have been trying to market their product or service with mixed success. Converting a lead to a customer is not easy and it can only get tougher in the days ahead. This ensures that buyers are getting very demanding and brands need to take cognizance of it. Today regardless of the business vertical and industry segmentation it is more of a buyer’s market than a seller’s market.
